Over the past 15 years, Smart Inventions has demonstrated an unprecedented success record in marketing direct response products. Starting in 1991 with the Smart Mop, our first big hit which sold over 12 million units, we have continuously fine-tuned our formula. This Includes the right kind of innovative product, creating a compelling advertising vehicle that demonstrates its "perceived value" (short-form DRTV spot or Infomercial), and then "speeding to market" at retail. The sales results speak for themselves.

http://www.smartinventions.com/siisite.htm